Palace 8 Marina Landing Page
Refurbished landing page for a high-end nightclub establishment, Palace 8 Marina
Timeline
May 2024 - Jun 2024
Webpage
Platform
Role
UI/UX Designer
View Live Site
View Live Site
Introduction
For this project, I was tasked with redesigning their outdated landing page, which previously suffered from a cluttered layout and confusing navigation. The new site aims to reflect the brand’s identity by delivering an elegant and luxurious karaoke experience through a refined and modern interface.
My Role
As the UI/UX designer for this project, I work closely with the client to understand their brand direction, as well as understanding the information they wish to display on the website.
Old Site
The original Palace 8 Marina website had a messy layout with a distracting background. The interface does not guide users on their journey navigating the site and the fonts used are inconsistent. As their target audience, I would not find a site like this trustworthy to engage.
Promotions should be captivating and supported by graphics
Huge empty space on the right but no physical map
Revamped Site
Palace 8 Marina’s brand colours of black and gold were chosen to evoke a classy and elegant atmosphere. The dark theme complements their event graphics and room photography, which often feature neon and vibrant colours, allowing those visuals to stand out while maintaining a luxurious overall aesthetic.
Map to help customers locate the premise visually
Allocated sections to put promotional graphics
Feedback and Reception
With the new website layout, users have mentioned good comments regarding the increased visibility of the booking information, as well as being able to get a better look at the establishment’s facilities and promotions before going down.